DAC’s collaboration with the Washington Post gets noticed

The Washington Post director for Big Data and Personalization, Sam Han, discussed the Post’s collaboration with DAC at the Predictive Analytics Innovation Summit in San Diego this past weekend.  Yaser Keneshloo, DAC Ph.D. student, has been working with the Post on improving user experience by predicting the popularity of a news article.  His work allows editors to prioritize stories, identify under-performing articles for content variable testing, and supports advertising opportunities.  To read more about Sam Han’s presentation click here.